Every single woman would love an easy way to get rid of cellulite. Now there is a Brazilian designer who is promising just that and all you have to do is wear his jeans.
Designer Alexandre Herchcovitch is attempting to make the dreams of women around the world come true by giving us jeans that not only make our ass look good while on but also while off.
Herchcovitch’s so-called “beauty denim,” which he says harnesses body heat and turns it into infrared rays that stimulate cellulite-combatting micro-circulation, made its debut at the designer’s winter 2014 show at Fashion Rio, Rio de Janeiro’s four-day fashion extravaganza, which wrapped up on Saturday.
Personally, I’m just waiting to read the instruction pamphlet. Like any other gimmicky type “better your body item” it will most likely recommend diet and exercise. Wait a second, doesn’t diet and excise alone make a difference? Let’s think about that one for a minute please.
The jury is still out on the veracity of the Sao Paulo designer’s claim to have produced the world’s first anti-cellulite denim. Herchcovitch says five years of research into the product shows it is effective, but medical experts have cautioned there is no miracle cure for cellulite.
I would like to see who participated in Herchcovitch’s 5 year study. I’m sure as a designer he made an effort to produce a double blind study with his participants being randomly assigned to either his jeans or normal jeans, along with a consistent means of measuring the cellulite of everyone in the study. He didn’t just give some jeans out to anorexic model friends who only have like 1 dot of cellulite that could have disappeared merely because they went on a diet and now only allow themselves 1 bottle of champagne, 2 packs of cigarettes and an 8-ball a day.
What do you think? Do these jeans work? Would you try them out?
Special thanks to Jim over at Qualidade da Vida for sending me the article that inspired this post!